Strengths and Weaknesses Of Sony Pictures †Myassignmenthelp.com

Question: Discuss about the Strengths and Weaknesses of Sony Pictures. Answer: Strengths and Weaknesses of Sony Pictures Sony pictures Entertainment is a part of Tokyo-based Sony Corporations that operates on a global level in encompassing production of motion pictures, developing new entertainment services, technologies, and products (Delin, 2007). There are few strengths and weaknesses of Sony Pictures Entertainments that is being discussed here:- Strengths Sony Pictures has established itself as the most valued brand of Asia as per the survey conducted in the year 2011 Sony Pictures has high growth rate in the aswan market which shows its popularity It has a good hold in the domestic market which lead to customer loyalty Sony pictures have a good customer relationship in aswan market which is due to the product offered by the company (Kushner, 2011). Its main strength is the production of quality local language entertainment Sony Pictures have Advanced Digital Rights Management(DRM) Sony Pictures have a huge film and television library Weaknesses The high cost of media production has affected the pricing strategy of the company. Especially in television sector Sony Pictures has lost a huge amount of money. Sony Pictures has poor television network which is affecting its market share Sony Corporations has diversified itself into too many business segments; therefore, its focus is always getting shifted from one segment to other which affects the working of all the segments including Sony Pictures. Sony Pictures has huge brand strength, but the company is not able to use its brand value up to its actual strength which is acting as a weakness for the company (Lemma, 2012). The Suitable Brand Voice for Sony Pictures Brand Voice is the determined, steady, and logical expression of a brand which is expressed with the help of words and prose style. It determines the personality of the brand. Sony Pictures is a huge brand in the global market, and thus, it is necessary that it has a suitable brand voice which not only suits its brand value but also explains its engagement with customers and motivation it provides to its audience through the entertainment it provides to them (Mendis, 2008). Brand Voice of Sony Pictures should be informative, authoritative, dramatic, fun and most importantly authentic. Because these are the things which Sony Pictures provides to its audience. Sony Pictures is an entertainment company which deals in the production of films, television serials, advertisements, etc. that means all the work is done from behind the camera. So the most suitable brand voice for Sony Pictures can be "Camera, Roll Sound and ACTION!!" A male voice who can convey the thought behind the message which is, everything here is for and from the camera. The best choice for it will be Mel Brooks who is a well-known name in the field of entertainment. He has a great expressive voice that can do justice with the brand voice of Sony Pictures and make it a statement of the century for the company and its brand value (Spain Vega, 2005). References Delin, J. (2007). Brand Tone of Voice.Journal Of Applied Linguistics,2(1). https://dx.doi.org/10.1558/jal.v2i1.1 Kushner, D. (2011). Sony vs. the hackers.IEEE Spectr.,48(5), 16-16. https://dx.doi.org/10.1109/mspec.2011.5753230 Lemma, A. (2012). A perfectly modern Frankenstein: Almodvars The Skin I Live In (2011, Sony Pictures Classics).The International Journal Of Psychoanalysis,93(5), 1291-1300. https://dx.doi.org/10.1111/j.1745-8315.2012.00634.x Mendis, D. (2008). From Sony Librie to Sony Reader and iLiad: the beginning of the end? Legal implications surrounding the eBook debate, Sony Reader and iLiad.International Journal Of Intellectual Property Management,2(2), 180. https://dx.doi.org/10.1504/ijipm.2008.019340 Spain, J. Vega, G. (2005). Sony Online Entertainment: EverQuestor EverCrack?.J Bus Ethics,58(1-3), 3-6. https://dx.doi.org/10.1007/s10551-005-1376-9